Digital Marketing Training

Digital Marketing Training – Get Certified. Get Paid

1. The Bitfraction Technologies Digital Marketing Program aims at creating complete digital marketer professionals with expertise over the top digital marketing domains- content marketing, social media marketing, pay-per-click, search engine optimization, mobile marketing, conversion optimization, email marketing and digital analytics.

2. Gear up your career by following a structured and clear learning path led by industry renowned and expert faculties. We offer you a holistic approach and an advanced expertise in digital marketing domain. The course leverages you with hands-on experience over 20+ tools along with a rigorous project experience to make you job ready.

3. Gain access to live instructor-led online sessions conducted by expert trainers. With this course, you will be exposed to best quality e-learning syllabus, monthly expert mentoring sessions, simulation exams, expert moderated community and more resources to let you master the entire digital marketing skill set.

4. Post course completion, you will be offered a Masters certificate from Bitfraction Technologies applauding your acquired skill set with a Digital Marketing Specialist title, validating your competency to lead digital marketing campaigns in any organization.

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In India, Internet users have reached up to around 463 million and it has become the country with the world’s 3rd largest internet population. Within the next 3 years, additional 300 million will get added to the population accessing the Internet in India. The current increase rate is measured at 34.8%. The industry has approx 8 lacs job options at present and is anticipating grasping higher impressions within the coming years.

  • The average salary of a ‘Digital Marketing Head’ is 18 lacs per year on Indeed.com
  • There are 25,700+ jobs in UK and 49,000+ jobs in US for Digital Marketing on Indeed.com
  • In India, there are 3+ lacs jobs for Digital Marketers on Naukri.com

Training Content

Search Engine Optimization

Search Engine Optimization

Learn the A to Z of search engine optimization underneath this module. Get introduced to specific search engines and their working. Master the art of getting the website, content and blogs on the top Google ranking. This will include teachings on

  • Basics of search engine ranking
  • On-page optimization
  • Off-page optimization
  • Keyword research
  • Marketing strategies to build quality backlinks
  • Competitors analysis
  • Web directories

Social Media Marketing

 SMM strategy enables you to interact with your audiences; therefore, you have to learn more about their needs.Teachings from this section will involve promoting and marketing product/service through different social media channels

  • Facebook, Twitter, LinkedIn, Google+
  • Instagram, Pinterest, Tumblr, Snapchat, RSS Feeds
  • Both organically and through paid forms
  • Brand Monitoring
  • Conversion tracking and Re-marketing
  • Live projects and assignments

Search Engine Marketing

Pay-Per-Click

This section will help you learn how to promote company’s website, product or services through sponsored ads on Google platform. It will help you master the skills of creating strong ad copies by careful selection

  • Best keywords, Creating landing pages
  • Maintaining quality score, Selecting proper audience
  • Ad running times, Tracking the conversion rate
  • Reports, Evaluating and auction insights
  • Tools to measure results and campaign optimization
  • Work on Live Projects

Mobile Marketing

Mobile Marketing

This section will teach you how to carry out promotions sent through

  • SMS, MMS
  • Downloaded apps using push notifications
  • In-app or in-game marketing
  • Mobile web sites
  • By using a mobile device to scan QR codes

Web Analytics

Web Analytics

These teachings will help you measure your marketing efforts. They will help you get an idea on

  • How your digital activities are performing
  • What sorts of comments you are driving
  • What is the ROI
  • Your brand visibility
  • Pain points
  • Areas of improvement

Affiliate Marketing

Affiliate Marketing

This segment will explain how you you refer someone to some online product and after that person purchases the product based on your recommendation, how you receive a commission. It will include

  • Identifying online resources where company’s products/services could be promoted
  • Working with multiple companies on cost-per-sale agreements, managing incoming communications
  • Creating online marketing tools and website banners
  • Drafting sales copies
  • Managing affiliate retention and customer relationships

Content Marketing

Content Marketing

It is a technique of technique of creating and distributing, relevant consistent and valuable content to attract and acquire a clearly defined audience with the aim of driving profitable customer actions. It includes creating content keeping in mind your

  • Target audience, Existing brand position
  • Product / service offerings, Tone, Call-to-action
  • White papers, Blogs, Podcasts, E-Books, Presentations, Newsletters

Email Marketing

Email Marketing

This module focuses on advanced marketing methodologies utilizing E-mails, tips and tricks in coming up with effective advertisements for product or service promotion.

  • Basics of email marketing
  • Sending the appropriate message with lifecycle marketing
  • Components of best performing email contact management and segmentation
  • Design and functionality
  • Developing customer relationships
  • Drafting personalized emails
  • Analytics and optimization

App Store Optimization​

App store optimization

Getting your application positioned among top searches and downloads is an essential aspect of carrying out online business in present times. That is the reason Application Store Optimization or ASO is a detailed module included as a part of web marketing curriculum.

  • What is ASO
  • Why is ASO Important
  • ASO Best Practices
  • ASO Strategy
  • ASO Case Study